Jonathan Brown

Associate

Overview

Jonathan Brown is an associate in Crowell & Moring's Chicago office, where he focuses his practice on intellectual property transactions and IP portfolio management. Jonathan's experience includes drafting and negotiating licensing agreements, performing IP due diligence on both buy-side and sell-side deals, and advising clients with respect to global brand development, expansion, and protection. Jonathan also supports his clients' marketing initiatives by providing legal support related to social media campaigns, right of publicity and sponsorship agreements, keyword search engine optimization, and give-away initiatives.

 

Jonathan's experience also includes legal counsel related to emerging technology, with a particular emphasis on metaverse, NFT, and blockchain considerations for clients operating in the consumer goods sector.

Prior to joining Crowell, Jonathan was an associate with the Technology & IP Transactions and Intellectual Property practice groups at Mayer Brown LLP, and also spent time working with PricewaterhouseCoopers' (PwC) Global Structuring team, where he supported multinational enterprises' operational and strategic restructuring efforts.

Career & Education

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    • Indiana University - Bloomington, B.S., summa cum laude, sports marketing and management
    • Indiana University - Bloomington, Maurer School of Law, J.D.
    • Indiana University - Bloomington, B.S., summa cum laude, sports marketing and management
    • Indiana University - Bloomington, Maurer School of Law, J.D.
    • Illinois
    • Illinois
  • Professional Activities and Memberships

    • Associate Board of the Lawyers for the Creative Arts
    • International Trademark Association Saul Lefkowitz Moot Court

    Professional Activities and Memberships

    • Associate Board of the Lawyers for the Creative Arts
    • International Trademark Association Saul Lefkowitz Moot Court

Jonathan's Insights

Publication | 05.24.23

Will Web3 and the Metaverse Give Rise to Brand Guidelines 3.0?

Emerging technology leads to evolving brand guidelines. With the rise of e-commerce, trademarks were being copied and exploited in ways they had never been before, and guidelines began to emerge for internal and external teams online. Next, brands had to adapt to social media. The Federal Trade Commission began to against influencers, and brands had to carefully monitor what claims influencers were making. Brands also had to attentively manage how their own employees were interacting with social media....

Jonathan's Insights

Publication | 05.24.23

Will Web3 and the Metaverse Give Rise to Brand Guidelines 3.0?

Emerging technology leads to evolving brand guidelines. With the rise of e-commerce, trademarks were being copied and exploited in ways they had never been before, and guidelines began to emerge for internal and external teams online. Next, brands had to adapt to social media. The Federal Trade Commission began to against influencers, and brands had to carefully monitor what claims influencers were making. Brands also had to attentively manage how their own employees were interacting with social media....