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Staying Afloat When Your Brand is Under Pressure: How to Avoid, Mitigate and Manage Product Crises

March 19, 2013 • Washington, DC

Crowell & Moring’s Advertising & Product Risk Management Group presents our second annual seminar on crisis management.  Legal, business and public relations professionals will examine ways to reduce, and in some cases, eliminate the risk of a product crisis throughout the product lifecycle. From concept design through product launch, our panelists will discuss their approaches to minimizing the risk of product defects, port seizures, advertising claims, and class action litigation.

We invite you to participate in an interactive program addressing how innovative design, regulatory compliance and effective advertising can help speed your products to market. For those situations when safety concerns do arise, our panels will offer creative advice on how to react to product crises with rapid response while addressing media and litigation concerns.

We also invite you to be our dinner guest on March 18 at The Hamilton, 600 14th Street, NW, Washington, DC.

CLE Credit Pending

There is no fee to attend the dinner or seminar, but space is limited.

Panelists will include representatives from the government, industry and Crowell & Moring's wide range of regulatory, litigation, and international trade lawyers.

Industry representatives will include:

Anthony Cooke, Assistant General Counsel of Product and Regulatory Affairs, Volkswagen
Dr. Jason Hertzberg, Corporate Vice President, Practice Director & Principal Engineer, Exponent
Steve Edwards, Senior Recall Strategist, Stericycle
Svetlana Walker, Corporate Counsel, Clorox

Government speakers will include:

Richard Cleland, Assistant Director, Division of Advertising Practices, FTC
Scott Wolfson, Director, Office of Communications, CPSC


Registration and Networking Breakfast


Keynote Speaker, Ray Dempsey, Vice President, BP

Panel 1:  Innovation Done Well: Designing Away Risk

Concurrent Panels: How Internal Policies & Practices Can Prevent—or Fuel—a Crisis

  • Handling a Mass Tort Litigation Claims Process
  • Analyzing Agency Reporting of Cross-Border Product Incidents
  • Managing a Product Recall Crisis


Panel 2:  It’s a Competitive Jungle Out There: How to Advertise Effectively and Within The Lines—and Defend Your Product Against Rivals

Lunch and Remarks by Andrew Frank, President, KARV Communications

Panel 3:  Border Control Limbo: Minimizing Delays and Managing the Mechanics

Panel 4:  Front Page Problems: Defending Your Product and Brand in the Press & Public Policy Arenas

Panel 5:  You Just Got Served—Now What? Navigating High-Profile Litigation and Enforcement

Closing Remarks

Networking Reception

Crowell & Moring Participant(s):
John B. Brew
Partner – Washington, D.C.
Phone: +1.202.624.2720
Daniel T. Campbell
Partner – Washington, D.C.
Phone: +1.202.624.2544
Christopher A. Cole
Partner – Washington, D.C.
Phone: +1.202.624.2701
Cheryl A. Falvey
Partner – Washington, D.C.
Phone: +1.202.624.2675
John Fuson
Partner – Washington, D.C.
Phone: +1.202.624.2910
Keith J. Harrison
Partner – Washington, D.C.
Phone: +1.202.624.2560
Andrew D. Kaplan
Partner – Washington, D.C.
Phone: +1.202.624.2699
Warren Lehrenbaum
Partner – Washington, D.C.
Phone: +1.202.624.2755
April Nelson Ross
Partner – Washington, D.C.
Phone: +1.202.624.2687
Alexander H. Schaefer
Partner – Washington, D.C.
Phone: +1.202.624.2773
Kathleen Taylor Sooy
Partner – Washington, D.C.
Phone: +1.202.624.2608