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Past Events

IFP's 2015 Advertising Claims and Survey Course

April 13-15, 2015 • White Sulphur Springs, WV

Site: The Greenbrier
Address: 300 West Main Street, White Sulphur Springs, WV

The Institute for Perception is holding their annual Advertising Claims Support course on April 13-15, 2015. The purpose of this course is to raise awareness of the issues involved in surveys and product tests to provide the type of evidentiary support needed in the event of a claims dispute.

The course speakers have decades of experience as instructors, scientific experts, jurors, and litigators in addressing claims with significant survey and product testing components. National Advertising Division® (NAD®) and litigated cases will be used to examine and reinforce the information discussed.

Chris Cole is one of the speakers at this event.

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