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IAB Legal Workshop - Online Advertising & Social Media

February 17, 2009 • Brussels, Belgium


This is a workshop presented by Crowell & Moring and Interactive Advertising Bureau Belgium.

Advertisers wishing to use social media often expose themselves to a great number of legal issues - without necessarily being knowledgeable about that exposure. The presentation aims to inventory the various legal rules and principles that should be respected, inter alia in relation to the consumer/internet user, competing enterprises and the owners of operators of the social media concerned. Through a number of recent cases, the speakers will stress the importance of a sound legal preparation of online advertising campaigns using social media platforms such as blogs, Facebook, Netlog or chatsites.

Jan-Diederik Lindemans, senior associate and Christoph De Preter, counsel, both from Crowell & Moring LLP, will make a presentation at this workshop.

The Program is as follows:

12:15 Lunch
13:00 Introduction (Jan Decorte)
13:05 PowerPoint Presentation (Christoph De Preter and Jan-Diederik Lindemans)
14:00 End

Event Recap:
The subject of this legal workshop was 'Online Advertising and Social Media: Some Legal Rules of Thumb'. The purpose of this workshop was to point out the great number of legal issues to which advertisers who wish to use social media often expose themselves to. They are not always aware about that exposure. The presentation aimed to inventory the various legal rules and principles that should be respected, inter alia in relation to the consumer/internet user, competing enterprises and the owners of operators of the social media concerned. Through a number of recent cases, the speakers stressed the importance of a sound legal preparation of online advertising campaigns using social media platforms such as blogs, Facebook, Netlog or chatsites.

Since the workshop sold out in less then 24 hours, a second edition will take place on March 3.

For more information on the IAB, visit http://www.iab-belgium.be. The slides of the presentation are available (Please send an e-mail to pvanrunckelen@crowell.com).

 

Official Event Site

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