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Past Events

IAB Academy - Production of a website/mini-site, Webanalytics & Social Marketing

November 27, 2008 • Zellik, Belgium


Jan-Diederik Lindemans will speak at the Interactive Advertising Bureau Belgium Academy (IAB Academy) on the subject of Social Marketing. Discussion topics to include:

  • What is social marketing
  • Social marketing tools and applications
  • Developing social marketing strategies
  • Implementing social marketing
  • Opportunities & dangers
  • Measuring the impact
  • Case studies
Official Event Website
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