ABA - Minimum Advertised Price and Internet Distribution: A Transatlantic Perspective
May 8, 2013
Minimum advertised pricing policies are increasingly used by manufacturers and distributors to preserve brand value, incentivize retailers to invest in the promotion of their products, and reduce the benefit of free-riding when retailers do not make such investments. In this program, the panel of competition law experts from the United States, Europe, and Canada will compare the legality and enforceability of minimum advertised price programs and related vertical restraints in sales and distribution agreements. The program specifically will address the permissibility of such vertical restraints within the context of online sales and distribution programs.
David Laing is the Moderator of this webinar.
Official Event Site