Fri, 08 Apr 2011 17:38:11 GMT http://www.crowell.com/NewsEvents/AlertsNewsletters/Retail-Law-Alert 4efce152-944e-41c0-b191-3d705a6ddeed Fri, 08 Apr 2011 17:38:11 GMT http://www.crowell.com/NewsEvents/AlertsNewsletters/Retail-Law-Alert/California-Supreme-Court-Holds-that-Collecting-and On February 10, the California Supreme Court held that asking for and recording a customer's zip code during a credit card transaction violates California law. In Pineda v. Williams-Sonoma Stores, Inc. (Case No. S178241), the Court held that requesting such information violates section 1747.08 of the Song-Beverly Credit Card Act of 1971 (the "Credit Card Act"), which, among other things, prohibits businesses from requesting and recording "personal identification information" during credit card transactions.